B2B has a large volume of deals and partnerships. A B2B company can increase sales with fewer high-value deals compared to a B2C company that may require thousands or even millions of individual sales.
While B2B has structures that can involve multiple departments making purchasing decisions, in B2C, individuals make purchasing decisions.
While B2B involves longer-term business relationships, the duration of business relationships in B2C is shorter.
While B2B makes rational and well-calculated purchasing decisions, in B2C these decisions can be instantaneous and emotional.
While purchases in B2B are based on long-term satisfaction, in B2C this develops with instant results and instant satisfaction.
While B2B has a long sales cycle, in B2C the purchasing process can be reduced to a single step.
